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MotorStorm Apocalypse (Press Kit)

PLAYSTATION 3
MotorStorm Apocalypse (Press Kit)
Sony Computer Entertainment3/16/2011

Press kits are the collector's holy grail, the things that were never meant for retail shelves and barely survived past launch week. The MotorStorm Apocalypse Press Kit on PlayStation 3 is exactly that kind of rarity, a media package assembled for journalists covering Evolution Studios' earthquake-ravaged racer. Inside you'll find six 3D postcards showcasing the game's destruction-heavy environments, a MotorStorm Apocalypse poster, a "Survival Guide" to the crumbling city that doubles as in-universe lore, a "Survivor" decal, a media assets disc, and the review code disc, both housed in cardboard sleeves.

Press kits were produced in absurdly small quantities and sent to outlets that frequently discarded them after coverage wrapped. Finding one complete with both discs and all printed materials is a genuine achievement. MotorStorm Apocalypse itself had a rough launch, delayed in some regions due to the 2011 earthquake in Japan, which only compounds the historical significance of its promotional materials.

The 3D postcards are a charming artifact of that brief period when everyone was convinced stereoscopic 3D was the future of gaming. Every piece in this kit reflects a moment in time that can't be manufactured again. For collectors who value provenance and scarcity over shrink wrap, a complete MotorStorm Apocalypse Press Kit is the kind of find you brag about.